LIFE SCIENCE LEADER – You might think a market made of half the human beings on this planet would attract any amount of investment. Why is it, then, that most women lack access to essential medicines? Why does it take a nonprofit model to even begin bringing access to such a large population in a systematic and durable way? Or on second look, have global health challenges simply outgrown the for-profit model? One company challenging the standard model is Medicines360, which has taken the practical step of using all its developed-world revenue to extend access to all women, regardless of the economic and healthcare circumstances in their part of the world.